Our life-saving vehicles are doing their job on the streets, at sea and even in the air. But it’s what’s happening in the cloud that is equally as important to the lifesavers of the future.
It is not just in protecting against the looming threat of cyber-warfare that our technology is so critical. The state-of-the-art Marcus National Blood Services Centre in Ramla comes with cutting-edge tech to improve the collection, distribution and usage of Israel’s blood supply.
We are raising vital funds for Magen David Adom’s next generation incident management technology. A cloud-based platform that uses artificial intelligence to connect emergency teams through an integrated system. This groundbreaking development will enable us to respond more effectively than ever before. Getting to patients quicker, providing them with faster tele-medical care and even remote CPR.
While the information is gathered, the platform will automatically trace and dispatch the nearest and most optimal resources, enabling an average arrival time of up to 5 minutes throughout Israel.
The dedicated app will deliver only the relevant data collected by the system to all of the team’s handheld devices, enabling them to arrive at the scene fully prepared to handle the incident allowing them to focus on the best care to the current emergency incident.
With the help of advanced AI technology, the system will automatically send
the most relevant teams to the event, while factoring in data like their level of specialisation, qualification, authorization, and relevance to the case.
I recently returned from four days in Israel, leading the Magen David Adom UK Resilience Mission 2025. Joined by donors from across the world, we saw first-hand how instrumental MDA has been in the country’s response to 7th October. Our keynote speaker, President Herzog, reiterated his praise for our 37,500 medics, paramedics and volunteers. Not just for what they did on that fateful day, but for what they do every day.
We were also fortunate to be given a glimpse of how MDA is preparing for the future.
But what is next? We are ready for today, but how do we ensure we are ready for tomorrow? The answer lies in the development of technology that is unparalleled in medical emergency services anywhere else in the world.
On 7th October, we were able to track those in danger to within a few metres of their location, provide first aid advice to bystanders and in some cases, simply connect victims to their loved ones unable to get through on their phones.
MDA now needs to take its cloud-based infrastructure to the next level, including groundbreaking incident management technology. Its capabilities are incredible and will quite literally save more lives. However, like with our phones or our cars, the technology will constantly need to evolve and improve.
To do this, we need your support.
Wishing you and your families a Happy Pesach and praying for the release of the remaining hostages.
Daniel Burger
Chief Executive
Magen David Adom UK
