In 2030, Magen David Adom will celebrate a centenary of lifesaving. One hundred years on the frontline of medical emergency response in Israel. Throughout its history, MDA has had one eye on the future. Not only being ready for today, but being prepared for tomorrow, too. This manifests across the organisation. In its commitment to volunteering, embracing diversity and being a global leader in the use of AI and technology, Magen David Adom does not stand still.

Revealed at our campaign dinner, the concept of Machratayim represents a key part of our commitment to supporting MDA’s life-saving work through our 2030 plan for the next five years. Thank you to everyone who joined us for this special evening.