Privacy

We are committed to protecting your personal information and being transparent about what we do with it, no matter how you interact with us. That’s whether you want to work, volunteer or advocate for us, donate, buy goods or use our services, want information, training or want to learn more about what we do.

We are committed to using your personal information in accordance with our responsibilities. We are required to provide you with the information in this Privacy Notice under applicable law which includes:

  • the EU General Data Protection Regulation (EU) 2016/679 and the UK Data Protection Act 2018
  • the Privacy and Electronic Communications (EC Directive) Regulations 2003.

Processing of your personal information is carried out by or on behalf of Magen David Adom UK, a company limited by guarantee (Company number 5718138); registered as a charity in England and Wales (1113409).

This notice tells you how we collect, use and protect your personal information.

If you have any queries about our Privacy Notice, please get in touch with us:

Email info@mdauk.org
Phone 020 8201 5900
Post Magen David Adom UK
Shield House
Harmony Way
London
NW4 2BZ

How and when we collect information about you

When you directly give us information

We may collect and store information about you when you interact with us. For example, this could be when you:

  • support our work through a donation
  • fundraise on our behalf
  • register for an event
  • tell us your story
  • buy goods from us
  • submit an enquiry
  • register for or use our services
  • participate in our training
  • give us feedback
  • make a complaint
  • use one of our apps
  • apply for a job
  • register as a volunteer
  • enter into a contract with us 

When you indirectly give us information

When you interact with us on social media platforms such as Facebook, WhatsApp, Twitter or LinkedIn we may also obtain some personal information about you. The information we receive will depend on the privacy preferences you have set on each platform and the privacy policies of each platform. To change your settings on these platforms, please refer to their privacy notices.

We may obtain information about your visit to our site, for example the pages you visit and how you navigate the site, by using cookies.

What information we might collect

When you engage with us by phone, mail, in person or online, we may collect information about you (referred to in this Privacy Notice as ‘personal information’). This may include your name, address, email address, telephone number, date of birth, job title and details of your education and career, why you are interested in Magen David Adom UK, and other information relating to you personally which you may choose to provide to us.

Data protection law recognises that certain types of personal information are more sensitive. This is known ‘special category’ personal information and covers information revealing racial or ethnic origin, religious or philosophical beliefs and political opinions, trade union membership, genetic data, biometric data (when used to uniquely identify you or someone else), information concerning health or data concerning a person’s sex life or sexual orientation.

Special categories of information will only be collected where necessary, for example, we may need to collect health information from you when you register for a challenge event or to deliver a community service as a volunteer or member of staff. Clear notices will be provided at the time we collect this information, stating what information is needed, and why.

How and why we use your information

We will use your personal information for the following purposes.  We are required by data protection law to explain the legal basis for using your personal information, and this is set out below.  In each case, our legal basis is either your consent (in which case you have the right to withdraw your consent at any time), necessity for performance of a contract with you (or taking steps at your request prior to entering into a contract with you), necessity for compliance with a legal obligation, necessity to protect the vital interests of you or someone else or necessity for our legitimate interests (in which case we will also explain what those legitimate interests are).

  • Donation processing: We will process personal information you provide in order to administer any one-off or on-going donations you make and claim Gift Aid (our legal basis is your consent).
  • Responding to a request: If you contact us with a query, we will use your personal information to provide you with a response (our legal basis is your consent).
  • Fundraising or direct marketing: We will only send you marketing information by email or SMS if you have given us consent. If you withdraw your consent and then subsequently opt in to receive marketing information again, then your most recent preference will supersede. If you have responded to a letter of appeal, you may also receive fundraising mail, which you can opt out of at any time by contacting us:
Email info@mdauk.org
Phone 020 8201 5900
Post Magen David Adom UK
Shield House
Harmony Way
London
NW4 2BZ

 

  • Monitoring and Evaluating: We may use your information in order to improve current and future delivery of our services (our legal basis is our legitimate interest in improving our services).
  • Processing an application to work with us: We may process your information if you send or fill in an application form or send us your CV or details in respect of an opportunity to work with us in order to evaluate your suitability and respond to you (our legal basis is taking steps at your request prior to entering into a contract with you).
  • Transactional purposes: We will need to use your personal information in order to carry out our obligations arising from any contracts entered into between you and us for goods or services (our legal basis is performance of a contract with you).
  • Providing and developing our website: We may use your personal information to help provide you with access to our website, personalise your experience, and improve and develop it further (our legal basis is our legitimate interest in running and improving our website).
  • Administration: We may use your personal information to record and deal with a complaint, record a request not to receive further marking or fundraising information, record what our volunteers have done for us, and for other essential internal record keeping purposes (our legal basis is compliance with a legal obligation or our legitimate interest in administering our operations).
  • Prevention of crime: We may record your image on CCTV which we use to prevent crime and keep our people and the public safe.
  • Protecting your vital interests: We may process your personal information when we reasonably think that there is a risk of serious harm or abuse to you or someone else (our legal basis is vital interests).
  • Market research and surveys: We may invite you to participate in surveys or market research to help us improve our website, fundraising, services and strategic development (our legal basis is consent or our legitimate interest in carrying out research and surveys). Participation is always voluntary and no individuals will be identified as a result of this research, unless you consent to us publishing your feedback in a form that identifies you.
  • Legal, regulatory and tax compliance: Where we are subject to a legal obligation, we may need to process your personal information to fulfil that obligation.
  • Profiling and analysis: We may occasionally for the purposes of our legitimate interests use your personal information to conduct profiling of our supporters or potential supporters. This will help us target communications in a more focused, efficient and cost-effective way, helping us reduce the chances of supporters and potential supporters receiving inappropriate or irrelevant communications. You can object to such use of your personal information for profiling at any time by contacting us via the details set out at the end of this Privacy Notice.

Our profiling and analysis activities can be broken into five categories:

  1. Data matching

We may combine the personal information you have given us with data obtained from external sources, such as the Office for National Statistics, to infer the likely social, demographic and financial characteristics, so we can tailor our communications and services to better meet your needs or the needs of others like you based on the insight we gain from the profile we build. We will not use the results of this data matching activity in a way that intrudes on your privacy or your previously expressed privacy preferences.

  1. Segmenting

We may conduct analysis of supporters by group, post code or particular area where supporters may be based. This is to ensure that campaigns or mailings are sent to those who will be most interested or likely to respond. This type of activity is not aimed at identifying specific individuals to target, but rather many individuals who may fall within a certain segment of supporters.

  1. Major donor analysis

We may carry out research to determine whether an individual could be a potential major donor. We may use publicly available information from third party sources such as Google, Companies House, published biographies and publicly available LinkedIn profiles.
The type of information we collect can include:

  • career overview
  • gift capacity
  • areas of interest 
  • history of giving to us and others
  • how the individual is connected with us and others
  • public information on any philanthropic activities.
  1. High value event planning

We may also use profiling to produce short biographies of people who are due to meet with our leadership or attend an event that we may be hosting.
This helps our people to understand more about those we engage with, and their interests or connection to us.

  1. Ethical screening and minimising risk

As a registered charity, we are subject to a number of legal and regulatory obligations and standards. The public naturally expect charities to operate in an ethical manner and this is integral to developing high levels of trust and demonstrating our integrity.

This means that we may carry out appropriate due diligence of donors, check donations and implement robust financial controls to help protect the charity from abuse, fraud and/or money laundering.

We may carry out background checks and due diligence on potential donors or anyone planning on making a significant donation or gift before we can accept it.

We may also ethically screen supporters to minimise risk of creating an association with an individual or group that conflicts with our ethical standards.

Who we share your information with

We will only use your information for the purposes for which it was obtained, or for compatible purposes. We will not, under any circumstances, sell or share your personal information with any third party for their own purposes, and you will not receive marketing from any other companies, charities or other organisations as a result of giving your details to us.

We will only share your data for the following purposes:

  1. Third party suppliers: We may need to share your information with data hosting providers or service providers who help us to deliver our services, projects, or fundraising activities and appeals. These providers will only act under our instruction and are subject to pre-contract scrutiny and contractual obligations containing strict data protection clauses.
  2. Where legally required: We will comply with requests where disclosure is required by law, for example, we may disclose your personal information to the government for tax investigation purposes or to law enforcement agencies for the prevention and detection of crime. We may also share your information with the emergency services if we reasonably think there is a risk of serious harm or abuse to you or someone else.

How we protect your information

We use technical and organisational safeguards to ensure that your personal information is secure. We limit access to information on a need-to-know basis and take appropriate measures to ensure that our people are aware that such information is only used in accordance with this Privacy Notice.

If you use your credit or debit card to donate to us, buy something or make a booking online, we pass your card details securely to our payment processing partners. We do this in accordance with industry standards and do not store the details on our website.

However, please be aware that there are always inherent risks in sending information by public networks or using public computers and we cannot 100% guarantee the security of data (including personal information) disclosed or transmitted over public networks.

How long we keep your information

We will keep your personal information in respect of financial transactions for as long as the law requires us to for tax or accounting purposes.

If you request that we stop processing your personal information for the purpose of marketing we may in some instances need to add your details to a suppression file to enable us to comply with your request not to be contacted.

In respect of other personal information, we will retain it for no longer than necessary for the purposes for which it was collected or for which it is otherwise processed, taking into account our legal and regulatory obligations, the purposes for which we are using the information, the amount and sensitivity of the information, and the potential risk from any unauthorized use or disclosure of the information.

International transfers of information

We may on occasion decide to use the services of a supplier outside the European Economic Area (EEA), which means that your personal information is transferred, processed and stored outside the EEA. You should be aware that, in general, legal protection for personal information in countries outside the EEA may not be equivalent to the level of protection provided in the EEA.

However, we take steps to put in place suitable safeguards to protect your personal information when processed by the supplier such as entering into the European Commission approved standard contractual clauses. You can obtain a copy of these clauses by contacting us using the details below.

Your rights to your personal information

Data protection legislation gives you the right to request access to personal information about you which is processed by Magen David Adom UK and to have any inaccuracies corrected.

You also have the right to ask us to erase your personal information, ask us to restrict our processing of your personal information or to object to our processing of your personal information. 

If you wish to exercise these rights, please send your request to us using the details below, along with copies of two separate identification documents which provide photo identification and confirm your address, such as a passport, driving licence, or utility bill.

Please also provide any additional information that is relevant to the nature of your contact with us, as this will help us to locate your records.

You can send us the documents via post to:

Magen David Adom UK
Shield House
Harmony Way
London
NW4 2BZ

Alternatively email a copy of the form along with scans or photos of your two forms of identification to: info@mdauk.org.

How to make a complaint or raise a concern

If you would like more information, or have any questions about this policy, to make a formal complaint about our approach to data protection or raise privacy concerns please contact us:

Email info@mdauk.org
Phone 020 8201 5900
Post Magen David Adom UK
Shield House
Harmony Way
London
NW4 2BZ

If you would like to make a complaint in relation to how we have handled your personal information, you can raise your concern with the relevant statutory body:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Alternatively, you can visit their website.

We are registered with the Information Commissioner’s Office as a Data Controller under number Z7908328.

Changes to our Privacy Notice

Our Privacy Notice may change from time to time, so please check this page occasionally to see if we have included any updates or changes, and that you are happy with them.
(Last updated: 2018)